We partner with international and domestic
agencies, as well as brands, to assist with
China marketing campaign management and
general support. By acting as an outsourced
China local marketing department, we allow
partners the full advantage of our expertise
and on the ground execution abilities.
Extensive experience in China allows us to
consult on applicable China strategies for
both digital and print/outdoor campaigns. We
can modify and adapt all strategy to account
for China’s unique cultural landscape and
maturing advertising infrastructure; we’ll also
assist in the tactical execution of all strategies.
We provide design support for all advertising
and marketing collateral; both digital and print.
We can create brand CI, or use existing
guidelines to quickly turnaround top quality
design. This includes websites, minisites,
banner ads, newsletters; brochures, leaflets,
pamphlets, billboards, events, etc.
China’s “Plan B” Social Media Strategy; Interaction After Connection.If you’ve been following LRB recently, then you’ve noticed many posts on social media sites in China. When beginning this quest to catalog China’s SNS landscape, I was under the impression I had a pretty good idea of what to expect. However, like anyone who thinks they know something, further digging always reveals they didn’t know enough.
Segmenting China’s Nouveau Riche.McKinsey recently published a new 32 page Chinese consumer study; it confirms LRB insights of Chinese luxury consumers and their approach to brands (My logo is bigger than your logo; Giving Brands a Chinese Soul) while also digging deeper to reveal 7 distinct segments and where they lay along a cool looking graph.
Giving Luxury Brands a Chinese Soul.There is an easy, though difficult to master, formula to becoming a successful luxury brand in China: expensive products + international recognition. Before you click away from this article in disgust, let me elaborate on this oversimplification. Notice what I did not mention; ie: brand personality, brand history, the country the brand originated from, or pretty much anything else to do with the brand as it relates to emotion.
“We look for flexibility and adaptability in our
vendors – and demand a lot from them under
short time frames. I was pleased with
BA360’s ability to respond under these tight
deadlines while producing quality work for one
of our top internationally recognized brand
name client. I recommend BA’s services. They
are easy to work with and consistently
produce high quality.”
“We place a lot of demands on our vendors for
marketing projects. I have been pleased with
the speed and flexibility of support provided by
BA360. They make a real effort to be
knowledgeable about our industry’s
developments, and their ability to contribute to
results-driven outcomes is well proven.”