From the monthly archives: January 2012

From: iResearch  97.1% Chinese luxury online shoppers are willing to share the website they purchase luxury goods from and the product info. Among these shoppers, 22.5% and 21.9% share via chatting and Weibo; sharing via forums, SNS, blog and luxury online shops are all over 10%. 来自 艾瑞咨询 的数据显示,97.1%的用户愿意与朋友分享奢侈品购物网站及其产品信息。愿意分享的用户群中,主要通过聚会聊天和微博来分享,其占比分别为22.5%和21.9%;通过论坛、SNS、博客和奢侈品购物网站分享的用户占比均高于10.0%。

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From: Business Insider Qunar , the Chinese travel booking service aggregator topped China OTA (online travel agency) market with a percentage of visits of over 42% in this November, according to market researcher Experian Hitwise.  Kuxun , the Chinese subsidiary of  TripAdvisor  with a business model similar to Qunar came in a distant second, gripping over 16.88% of the market share in its hand while  Ctrip  came in third with a market share of about 15%. 来自: Business Insider 根据Experian Hitwise的研究数据,在线旅游订票服务提供商 去哪儿 在11月份占据了42%的市场份额,而作为全球最大在线旅游媒体TripAdvisor旗下的 酷讯旅游网 则获得16.88%的市场份额,第三名则是占据15%份额的 携程旅行网

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From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow

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From: CIC  Weibo opens a window for instant communication between brand and youth.

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From: CIC  iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts.

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From: CMI Article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. 9 out of 10  organizations market with content marketing. On average, B2B marketers employ  eight different content marketing tactics  to achieve their goals.

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From: we are social Global brand executives attribute 52% of their brand’s reputation to how social it’s today. They project it to be 65% in three years. One-third say quality of online presence or engagement is a prime driver of corporate reputation

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From: iResearch  Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog is still leading the way. 来自:  iResearch  根据艾瑞网的研究数据,2011年8月份微博的在线访问时间提高了近30%,而新闻类网站则下降了7.1%,并且这也是第一次微博的数据超过了新闻类网站。9月份两个平台的在线访问时间都有所下降,然而微博仍然位居前列。

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