Rand Han; Founder & Strategy Director. Rand previously worked for Axciom and McCann Erickson in China before creatingBA360 in 2005. In 2009 Rand founded Resonance China for which he won the “Internationalist Innovator of the Year” award. He currently serves as Strategy Director, overseeing business development, client creative strategy, and general project management. Rand created the popular China advertising blog Littleredbook in 2008, and has spoken at UC Berkeley Asia Business Conference, served as a judge for the Global Effie Awards, served as panelist at the Effie Awards Social Media Roundtable, and is a member of the Meihua Online Advertising Hall of Fame.
Sherry Xie; Client Services Director. Sherry graduated from the Shanghai International Studies University (SISU) with joint programs through Fudan University; after graduation, Sherry served at Mediaedge:cia and Mindshare, and later at BA360 as account manager, and later Client Services Director. Sherry manages client and partner projects; both creative and digital teams. Sherry plans, schedules, and executes client social media and digital interactive campaigns via channel selection, communication management and brand amplification tactical strategies.
